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Brazilian Keratin Hair Straightening

Brazilian Keratin Hair Straightening is a special hair straightening treatment that is designed to tame hair that is frizzy, curly, kinky, nappy, dull, dry, and damaged. Application of a keratin treatment puts an end to all of that. It is the latest trend and fad that celebrities are doing.

What is a Brazilian Hair Straightening Treatment? Brazilian Keratin Hair Straightening is a revolutionary treatment is an intense treatment that softens, smoothens, and most important gives you straight hair. It does not use any strong chemicals to open and close the hair cuticle in an effort to straighten it, breaking the bones of the hair shaft. Keratin is a natural substance, which comprises approximately 88% of your hair. It penetrates the hair repairing internal damage and coats the hair preventing further damage. It is Keratin based which is a type of protein high in sulphur and the amino acid cystine, making it tough, elastic and insoluble. These qualities are fundamental to the strong structural role keratin often plays in nature. It is a major component of horns, hooves and wool. In fact, keratin is the main protective substance in our hair, skin and nails. This is not a permanent straightening but a natural treatment. Therefore when the product is gone, your hair will be back to its natural form.

Who can get this treatment?  It's recommended for all types of hair: virgin, colored, highlighted, previously straightened, kinky, curly, and wavy hair. The beautiful part about this treatment is that it lasts for a long time. You can expect up to 3-4 solid months of beautiful straight hair.

• Based on keratin that naturally straightens.
• Works better over colored or chemically treated hair.
• You can go into the pool or ocean after this treatment. (After 4 days)
• Pregnant or nursing women cannot get this treatment done.
• Will remain in virgin hair for 2 months, any other type of hair for 3-4 months.
• Can be used over any kind of straightening

There are some things you want to look out for when searching for a salon that offers thermal reconditioning. First, find out which straightening product they use. The best Brazilian hair straightening system is 'Chocolate' which is imported directly from Brazil. This is the system that the major salons use. Global Keratin Chocolate Formaldehyde Free is a hair treatment specially created to straighten and restore damaged hair. The treatment is formulated with keratin complex, silica, and cocoa extracts which act with high effectiveness to leave hair lustrous, manageable, and hydrated.

Things You Can Do The First 4 Days.  Initially there are some precautionary steps to take to ensure the best straightening possible.

• You do want to wear your hair down for at least 4 days to allow the product to settle in your hair.
• Do use a blow dryer or flatiron as needed, (in case hair gets wet during the first four days.)
• Do wear a silk scarf to pull your hair away from your face.
• Do use a shampoo without Sodium-Chloride (Sulfate-Free) on your hair at all times.

Things Not To Do For The First 4 Days

• Don't wash your hair for the first time.
• Do not tie your hair into a ponytail.
• Do not use hair clips.
• Do not place your hair behind your ears.
• Do not exercise or sweat.
• Do not use hair bands.
• Do not use your glasses to hold your hair back.
• Do not use sprays, gel or mousses.

The treatment usually takes between 1 ½ to 4 hours and cost $150 to $350 depending on the length and thickness of the hair. The treatment last from 6 weeks to over 4 months depending upon the hair type and care given to the hair.

An article from "The New York Times" on July 19, 2007

Curls, Split! Ringlets, Be Gone!

By ELIZABETH HAYT

AFTER 14 years of relentless highlighting, bleaching and chemical straightening, Deborah Epstein, 32, a law student from Forest Hills, Queens, had ruined her unruly brown curls. Dull, brittle and difficult to style, her hair was so fragile a ponytail holder could snap it off.

Moreover, all it took was a molecule of moisture and her hair frizzed. And no amount of expensive products, deep-conditioning treatments and weekly salon blowouts could tame her mane.

But in April, Ms. Epstein tried the Brazilian Keratin Treatment at the nuBest Salon and Spa in Manhasset, N.Y. The results were so spectacular, she wept.

"I got very emotional," she said. "It was mind-boggling how beautiful my hair looked: straight, shiny, sleek and more important, healthy. I have no products in my life now. I wash my hair, air-dry it and then the last 10 minutes, I blow it and it’s pin-straight."

Such a gushing testimonial is not unusual, stylists say. "For a woman who had a thorn bush for hair and now it’s like silk, well, we’re talking revolution," said Mark Garrison, who offers the treatment at his salon in New York.

Originating in Brazil, where it is usually called escova progressiva (progressive blow-dry), the treatment has been trickling here for a few years but has become widely available only in the last six months.

While it appears that no major American hair or beauty companies are now selling it, a cottage industry of hairdressers has emerged, importing products from Brazil or creating their own formulations.

So far, the brands include Brazilian Keratin Treatment, Brazilian Hair Straightening and Brazilian Blowout.

"Right now, it’s blowing everything away," said Meryle Nemeth, the nuBest stylist who administered Ms. Epstein’s treatment, one of about 500 she’s done since February, when it became available at the salon. "I’ve never seen anything take off like this as far as relaxing hair. Everyone wants it for summer, for affairs, for weddings. I’m talking all ages, 12-year-olds to 70-year-olds."

Sarah Brown, the beauty editor of Vogue, said the treatment is perfect for those with tumbleweed hair who are trying to simplify their lives. "For people who can’t master a salon blowout at home or go get a weekly blowout, a treatment like this is seriously liberating," she said.

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